January 18 2009
How to Analyze Your SEO Competitor?
Tagged Under : search engine marketing, search engine optimization, seo
One of the essential things Search Engine Expert can help you to do to enhance your search engine marketing is to study your competitors. Anatomizing the competition will open new avenues of success in the industry. The strategy is similar in the SEO web design world. The following are the method to inspect the competition:
Link Structure: Firstly discover how the link of the competitor looks like, if they are static or dynamic, whether they are organized with text giving a simple concept about the content of the web page.
Meta Data: One should inspect the Meta Data of the rival's web site. Emphasis should be given in finding out the meta keywords that are incorporated in the meta data of the pages. Are they appears in the title and description for the web page? One should also inspect if the meta keywords are shown in the title and description of the special web page.
Site Map: Convenient internal navigation plays an important role for boosting ranks. The Google search crawler can spide the web site simply if text based URL are provided to navigate to the inside pages.
Link Popularity: Link Popularity is the key for the success of the website. It is adviced to check the No. of quality links that links back to your rival's web site. A number of legitimate links in the website of the competitor will help in the higher rank on the specific targeted keywords since search give weightage to the websites with high link popularity. This will help you to plan strategies by which you gain visibility on the keywords and generate the traffic.
Site Age –A website’s age is a major factor that influences its rank it in the search engines.
Site indexed – It refers to the # of web pages that are listed in the search engines database. The top ranking websites can be indexed easily by the popular search engines like Google, Yahoo, and MSN.
Home Page PR – It is the Google Page Rank. Google gives a zero to ten scale for assessing the level of the web page. This is normally relied on the quantity and quality of incoming links. It is the most popular aspects for all the web masters to analyse. It can be checked by the Google Toolbar or a site like PRChecker.